blog

Reflections on the intersection of technology, psychology, and business. Sharing knowledge on building conscious companies and using technology as a lever, not an obstacle.

OpenClaw: What Is It and Is It Worth It?

What is OpenClaw and what risks does it carry? Prompt injection, access to sensitive data, and vibecoding. Learn how to safely implement AI.

The Psychology of Persuasion in Websites

What the psychology of persuasion is, and how business psychology works on a website: a definition and a 7-step model that walks the client to conversion.

Unstable USA = Unstable Technology

Europe is dependent on American technology. Discover European alternatives to Big Tech: LibreOffice, Proton, Matomo, Mistral AI, and Nextcloud.

What is Google Search Console and what is it for?

Google Search Console (GSC) is a free Google tool: queries, clicks, and indexing errors. What it is, what it is for, and why it is worth opening — without jargon.

Do I Need a Website?

Why does not having a website destroy your business authority? Learn 3 reasons: ZMOT, ownership rights, and the halo effect.

A cloud without vendor lock-in: does your company belong to you?

A cloud without vendor lock-in is files and tools you can take with you. What provider lock-in is, and how Nextcloud on your server cuts it.

Professional website step by step: Business Foundation or just a Business Card?

How to create a professional website step by step? Learn the differences between builders, WordPress, and custom solutions. Find out when to do it yourself and when you need a technology partner.

A gift that cannot be bought. How to give emotions to loved ones.

How to give emotions to loved ones? Create a dedicated song with the help of AI in 30 minutes.

Build your own AI strategist. The 4-element model for working with AI.

How to create a personalized AI assistant in Gemini or ChatGPT? Learn the 4-element model: Role, Context, Task, Format.

Meeting that could have been a video. How to reclaim time from meetings?

How to reclaim time from meetings? Asynchronicity and video as an alternative to meetings.

Was technology supposed to help you, but became an enemy?

Is technology helping you or has it become a source of frustration? Discover the alternative: partnership instead of fighting with technology. Case study of collaboration with Werka.